If you don’t know pro wrestling, you don’t know Paul Heyman. If you don’t know Paul Heyman, well, you don’t know peace. Granted, you might briefly remember Paul Heyman from Brock Lesnar’s UFC run where he was hanging around, making appearances and helping Brock with his interviews. Paul Heyman was the mastermind behind ECW in the 90’s and moved on to be one of the absolute best personalities in the professional wrestling business, period. Like ever.
The guy talks and everyone not only wants to listen, but they are forced to feel something. It doesn’t matter if its loathing, disgust or disdain, but Paul Heyman is a magician with a microphone in his hand. Apparently, Jon Jones and his camp realize that and have reached out to Paul Heyman for a bit of a crash course on the art of speaking.
I, for one, would rather just see Paul Heyman speak for Jon Jones. That would just be incredible and it’s been working for Brock Lesnar for years now. Why not? [source]
https://www.youtube.com/watch?v=OOWSmrUWWCY