[div class="notice" class2="icon"]The following is from an article on DstryrSG, part of the MiddleEasy Network.[/div]
Alright, grapplers. Here we go with the 3rd installment of D/SG's Grappler's Interrogatories (the "GI's"). We're honored that Guam-based Competidor Brand, makers of fine kimonos and apparel, volunteered to have some fun with us and answer our interrogs.
For those who haven't checked out the first 2 GI's (see No. 0001 and No. 0003), here's a brief explanation: I've always been curious about the people behind the brands and other companies in our sport of BJJ/grappling. I wondered if they trained and what motivated them to do what they do (and whether they preferred fauxhawks to mullets). This is our attempt to find out a bit about the people involved in our sport and to have some fun with the interview concept.
So, let's get on with it. The GI's No. 0003, as completed by Competidor founder, Marvin Manibusan.
How has your experience in BJJ influenced your approach to Competidor as a business?
Do you have any advice for someone who has a business idea in a niche market like yours?
Do it well. There are so many guys out there that think they could just launch a brand over night. Their heart and desire may be in the right place, but everything else may just look really "half-ass." Suddenly, there brand has fallen by the wayside and forever forgotten. I'm definitely ALL-FOR a grassroots come-up and will support anyone who has a well-put together brand. However, do it right man. Take the time to know what you're getting into and what you're doing. Come up with a good design and well put together marketing plan. Don't just make a couple of tee shirts and think you have a brand. Of course, that was the model back when street wear began. But, nowadays we have all the avenues to make a start-up brand look PRO. Consumers appreciate that. Let's show these bigger companies that we could do exactly what there doing on the ground level and make some noise! Now we see a lot of the bigger companies trying to re model their company like us smaller guys. So please, take the time and DO IT RIGHT. Good luck and GO HARD.
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