Last week, UFC fans around the country may have been caught of guard by the Bellator advertisements during the TUF finales. It looks as though FOX did a poor job of defending itself intelligently at all times, and the end result was a catchy jingle equipped advertisement for the UFC’s biggest competitor. As MMA fans, we don’t care as long as it means more ass-kicking contests on free TV, but from a business standpoint, it certainly looked like a bold move by Bellator’s parent company, Viacom. We’re not sure if Bellator will ever surpass the UFC’s popularity however they spend their marketing budget, but we’re glad that Dana White took the time to break this all down for us. Turns out, if he ran Bellator, he’d do the same thing. He also says that he’d make the Bellator look as much like the UFC as possible. Damn, I was just starting to like the tournament style of competition…

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+3 # Gansu 2012-12-25 15:16

I would do the same as Dana doing the same as Bellator's officials.

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-7 # Old News 2012-12-25 15:24

Goddamnit this is so olddddddddddddd . They pay you guys to browse week old mma sites and reporting it?

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+4 # MEOW2 2012-12-25 16:02

middleeasy why u no put sokidju's latest fight from 10 days ago on here? most awkward stoppage in MMA history!!

http://www.youtube.com/watch?v=awX8Jpm-6d8

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+3 # Just Sayin 2012-12-25 18:25

Damn they both look like heavyweights.

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+3 # MEOW2 2012-12-25 18:38

the fight was at hw

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+3 # karatekyle 2012-12-25 21:14

is jade bryce the one with the GAP?

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